„The Barilla Pavilion – immerse in the world of Barilla“

Parma, Italien 2018

Barilla Pavilion International Competition – Ideenwettbewerb für einen Ausstellungspavilion auf
dem Produktionsgelände von Barilla

With this pavilion we wanted to design a magnificent experience for each visitor, let them dip into the world of Barilla. This concept is underlined by the central placed plaza, which has the lowest level. This square has the function to be the heart of the pavilion. From there you experience different areas while passing different levels. Being at the entrance level again it feels like the pavilion is catching you inside to experience all of the Barilla world.

 

 

Barilla

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